Client: STIGMAttraction
Location: Remote, Los Angeles
Industry: Tech, Dating App

Background
STIGMAttraction is an innovative dating app designed to foster connections among individuals living with stigmas, including disabilities. The project's objective was to promote a crowdfunding campaign that emphasized inclusivity and diversity while showcasing the app's unique features. The campaign aimed to raise awareness and funding to support the app’s development and launch.

Challenge
The primary challenge was to create a compelling marketing campaign that would resonate with a diverse audience, highlighting the app's commitment to inclusivity and its benefits for individuals living with disabilities. The goal was to effectively promote the crowdfunding campaign and generate substantial support and engagement.

Solution
Campaign Messaging and Positioning: I developed a messaging strategy that emphasized the importance of inclusivity and diversity in dating. The messaging highlighted the app’s unique value proposition and its dedication to providing a supportive and empowering platform for users with stigmas.

Promotional Graphic Creation: I designed a promotional graphic for the crowdfunding campaign that visually communicated the app’s mission and values. The graphic featured adults living with disabilities and emphasized the app’s commitment to creating an inclusive dating environment.

Crowdfunding Campaign Promotion: I launched a targeted promotional campaign across various digital channels. This included leveraging social media platforms, email marketing, and relevant online communities to drive traffic to the crowdfunding page and increase engagement.

Storytelling and Content Creation: I crafted compelling content that told the stories of individuals who would benefit from the app, highlighting their experiences and perspectives. This content was shared across social media, blogs, and newsletters to build emotional connections and drive support for the campaign.

Engagement and Community Building: I engaged with online communities and influencers who are advocates for inclusivity and disability rights. By partnering with these influencers and community leaders, I amplified the campaign’s reach and generated buzz among potential supporters.

Results
Crowdfunding Campaign Strategy: The campaign successfully raised the first round of necessary funds to support the app’s development, thanks to the strategic promotional efforts and compelling messaging.

Increased Awareness: The promotional graphic and content effectively communicated the app’s mission, leading to increased awareness and understanding of the app’s purpose and value.

Engaged Community: The campaign fostered a supportive and engaged community around the app, with active participation from individuals and organizations advocating for inclusivity and diversity.

Enhanced Visibility: The strategic use of social media, email marketing, and influencer partnerships significantly boosted the campaign’s visibility, driving traffic and engagement.

The inclusive marketing campaign for STIGMAttraction successfully highlighted the app’s commitment to diversity and inclusivity, effectively promoting the crowdfunding campaign and generating substantial support.

STIGMAttraction