Case Study: Transforming Inspired Interiors Through PR and Digital Strategy

Client: Inspired Interiors
Location: Chicago, Illinois
Industry: Luxury Interior Design and Architecture
Role: PR and Content Marketing

Background
Inspired Interiors, a premier luxury interior design and architecture firm based in Chicago, is renowned for its sophisticated and tailored design solutions. Led by Emily Mackie, the firm sought to amplify its visibility and reach within the competitive luxury market. My role involved enhancing their PR efforts, managing social media, developing content calendars, and orchestrating an influencer collaboration campaign for their showhome.

Challenge
Emily Mackie aimed to gain more publicity and visibility for Inspired Interiors. The initial plan involved showcasing their showhome in Wilmette with sponsorship from Aspire Magazine. However, to achieve greater impact, a strategic shift was necessary. The challenge was to revamp their social media presence and pivot the showhome event to maximize its reach and engagement.

Solution
Social Media Revamp: I overhauled Inspired Interiors' social media strategy, focusing on showcasing original designs created by their firm rather than content from other designers. This approach highlighted their unique design philosophy and reinforced their brand identity.

Showhome Pivot: The originally planned physical showhome event in Wilmette was reimagined as a digital event. This pivot allowed us to reach a broader audience and adapt to the changing landscape of event marketing.

Influencer Collaboration Campaign: I orchestrated a collaboration campaign involving influencers to amplify the digital event's reach. This included partnerships with major brands such as Moen and Cambria, and leveraging Aspire Magazine’s platform to enhance visibility.

Content Calendar Development: I created a comprehensive content calendar for their blog and newsletter, ensuring consistent and engaging updates that reflected the firm’s luxury design ethos and ongoing projects.

Results
Increased Publicity: The strategic social media revamp and digital event pivot successfully enhanced Inspired Interiors' public profile, leading to increased media coverage and public engagement.

Enhanced Online Presence: The focus on original design content boosted the firm's social media presence, positioning Inspired Interiors as a leader in luxury design on digital platforms.

Successful Digital Event: The digital showhome event, supported by influencer collaborations and sponsorships from prominent brands, reached a wider audience and generated significant buzz in the industry.

Effective Content Strategy: The new content calendars for the blog and newsletter provided a steady stream of engaging and relevant content, strengthening the firm's communication with its audience.

This project highlights how strategic PR and digital marketing can revitalize a luxury brand’s visibility and engagement. By revamping Inspired Interiors' social media presence, pivoting their showhome event to a digital format, and leveraging influencer collaborations, we successfully transformed the firm’s profile in a competitive market.